Yoast SEO

Opis

Yoast SEO: wtyczka nr 1 do WordPress SEO

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines. This WordPress SEO plugin helps you with your search engine optimization. Are you not entirely convinced? Yoast SEO is the favorite WordPress SEO plugin of millions of users worldwide!

As Yoast’s mission is SEO for Everyone, the plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.

DON’T LET YOUR COMPETITORS WIN

Do you know who your competitors are in your niche? There’s a reason why they are your competitors: they do what you do. And they might even do it better right now. That does not mean you can’t win from them, but it does mean you need all the help to get on top and stay on top! Yoast SEO is here to help you out as we’ve helped millions of people worldwide with their WordPress SEO efforts.

TAKING CARE OF YOUR WORDPRESS SEO

Yoast SEO does everything in its power to please both visitors and search engine spiders. A dedicated team of developers, testers, architects and SEO experts work daily to improve the plugin with every release. Yoast SEO offers:

  • Szablony meta tytułów i opisów, aby lepiej wykorzystać wizerunek marki oraz spójne wyświetlanie w wynikach wyszukiwania.
  • A state-of-the-art Schema implementation helps search engines make sense of your site and increases the chance on those coveted rich results.
  • Najbardziej zaawansowane mapy strony XML za naciśnięciem przycisku.
  • Full control over your site’s breadcrumbs.
  • Automatically set canonical URLs to avoid duplicate content.
  • [Premium] pomoc dla naszych użytkowników Yoast SEO Premium.
  • [Premium] the ability to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.

WRITE KILLER CONTENT WITH YOAST SEO

We know content is king, that’s why Yoast SEO is famous for its readability analysis and its SEO analysis. Yoast SEO gives you:

  • The SEO analysis: an invaluable tool to write SEO-friendly texts with the right (focus) keywords in mind.
  • The readability analysis: make sure that you are writing easy-to-digest, engaging content for both visitors and search engines.
  • Our snippet preview that shows you how your post or page will look in the search results. Even on mobile!
  • An FAQ and HowTo block for the WordPress editor so search engines know when you are serving a FAQ page or HowTo guides.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook.
  • [Premium] Narzędzie Insights pokaże ci na czym koncentruje się twój tekst. Dzięki temu możesz sprawdzić, czy treść artykułu jest zgodna z frazami kluczowymi.
  • [Premium] The ability to optimize your article for synonyms and related keyphrases.
  • [Premium] We now recognize different word forms of your keyphrase, like singular and plurals, but also different tenses of verbs (just in English for now). It helps you improve your text in a more natural way.
  • [Premium] Automatic internal linking suggestions: write your article and automatically get suggested posts to link to!

KEEP YOUR SITE IN PERFECT SHAPE

Whether you are a business owner or blogger, a content creator, a developer or an SEO expert: Yoast SEO helps you keep your website in perfect shape. Yoast SEO:

  • Tunes the engine of your website so you can focus on creating great content.
  • Gives you cornerstone content and internal linking features to help you rank for the right keywords with the right pages.
  • Helps you manage your team’s WordPress SEO efforts: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • Has a bulk editor so you can make large-scale edits to the titles and meta descriptions of your website.
  • Translates your content to structured data where possible to help search engines understand your website.
  • [Premium] oferuje podglądy treści w mediach społecznościowych, aby umożliwić ci zarządzanie tym, jak twoja strona jest udostępniania np. na Facebooku lub Twitterze.
  • [Premium] Posiada pełny menedżer przekierowań, aby utrzymać twoją witrynę w dobrym stanie poprzez łatwe przekierowywanie usuniętych stron i zmienionych adresów URL.

Pomoc techniczna premium

The Yoast team aims to provide regular support for the Yoast SEO plugin on the WordPress.org forums. But please understand that we do prioritize our premium support. This one-on-one email support is available to people who bought Yoast SEO Premium.

Did you know that the Yoast SEO Premium also has several extra features:

  • It gives you the option to have synonyms and related keyphrases.
  • A redirect manager that f.i. helps you prevent 404 Page Not Found errors.
  • Internal linking suggestions while you write.
  • Write more natural with our automatic recognition of word forms
  • Cornerstone content checks to point search engines to your main pages.

Wtyczka Yoast SEO Premium naprawdę się opłaca!

Our addons to further improve your WordPress SEO

Zapoznajcie się również z resztą produktów Yoast:

  • Yoast Local SEO to optimize all website that serve a local audience, like certain small businesses, or businesses with multiple locations.
  • Yoast Video SEO to make sure Google understands what your video is about, thus increasing your chances to rank in video results.
  • Yoast News SEO dla wydawców wiadomości, którzy chcą poprawić swoją widoczność i skuteczność w Google News.
  • WooCommerce SEO for all online shops that want to perform better in search engines and on social platforms.

They work with the FREE version of Yoast SEO already, and these premium extensions of course come with support too.

Oh, and don’t forget: our Yoast Academy is for all the business owners, bloggers and everyone else who wants to learn more about optimizing websites, improving their WordPress SEO and taking their online content to the next level.

Zgłaszanie błędów

Bug reports for Yoast SEO are welcomed in our WordPress SEO repository on GitHub. Please note that GitHub is not a support forum, and that issues that aren’t properly qualified as bugs will be closed.

Dalsza lektura

For more info on search engine optimization and WordPress SEO in specific, check out the following:

Zrzuty ekranów

  • Główny panel ustawień w Yoast SEO. Zobaczysz go przy edycji wpisów, stron i własnych typów wpisów.
  • Przykład działania analizy SEO.
  • Przykład analizy czytelności.
  • Przegląd problemów z SEO oraz możliwych usprawnień dla witryny.
  • Wybierz, z których funkcji chcesz korzystać.
  • Łatwo zaimportuj dane SEO z innych wtyczek do SEO, np. All In One SEO pack, HeadSpace2 SEO i wpSEO.de.

Instalacja

Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO configuration wizard as explained in the ‘after activation’ step!

ZAINSTALUJ YOAST SEO NA STRONIE WORDPRESSU

  1. Visit the plugins page within your dashboard and select ‘Add New’;
  2. Wyszukaj „Yoast SEO”
  3. Włącz Yoast SEO na stronie Wtyczki;
  4. Przejdź do sekcji „po włączeniu” poniżej.

ZAINSTALUJ YOAST SEO RĘCZNIE

  1. Upload the ‘wordpress-seo’ folder to the /wp-content/plugins/ directory;
  2. Włącz wtyczkę Yoast SEO z menu „Wtyczki” w WordPress;
  3. Przejdź do sekcji „po włączeniu” poniżej.

PO WŁĄCZENIU

  1. Powinien się pojawić (komunikat do uruchomienia) kreatora konfiguracji Yoast SEO.
  2. Przejdź do kreatora konfiguracji i ustaw opcje wtyczki dla swojej witryny.
  3. Gotowe!

FAQ

Jak działają mapy strony XML we wtyczce Yoast SEO?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

Jak dodać moją witrynę do Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.

Jeśli potrzebujesz więcej informacji, zajrzyj do artykułu w naszej bazie wiedzy.

How do I implement Yoast SEO breadcrumbs?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

`

<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
yoast_breadcrumb( '

‚,’

‚ );
}
?>
`

Okruszki często się umieszcza tuż nad tytułem strony w pliku single.php i/lub page.php. Inna możliwość, która jest szczególnie łatwa w niektórych motywach, to wklejenie kodu na samym końcu pliku header.php .

In most non-WooTheme themes, this code snippet should not be added to your functions.php file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: [wpseo_breadcrumb]

Jeśli potrzebujesz więcej informacji albo szczegółowych instrukcji przeczytaj nasze Instrukcje wdrożenia menu okruszkowego Yoast SEO.

Jak stworzyć adresy URL noindex (nieindeksowane)?

Yoast SEO zapewnia wiele opcji ustawiania adresu URL lub grupy adresów URL na noindex. Przeczytaj więcej o tym, jak to zrobić w tym przewodniku.

Google pokazuje zły opis, jak to naprawić?

Nie ma nic bardziej denerwującego niż kiedy stwarzasz dobre meta opisy dla swoich wpisów, a Google pokazuje inny opis dla całej twojej witryny w podglądzie wyników wyszukiwania.

Możliwe przyczyny to:
1. Zły opis w kodzie
2. Pamięć podręczna Google jest nieaktualna
3. Manipulowanie wyszukiwanym hasłem
4. Google zignorował meta opis

Tutaj możesz znaleźć więcej informacji o tym, jak rozwiązać problem z błędnym opisem .

Jak często Yoast SEO jest aktualizowane?

Yoast SEO jest aktualizowane co dwa tygodnie. Jeśli chcesz wiedzieć dlaczego, przeczytaj ten artykuł, który wyjaśnia dlaczego wydajemy nową wersję co dwa tygodnie!

Jak mogę uzyskać pomoc?

Jako że miliony ludzi na całym świecie używają naszej darmowej wtyczki, nie możemy zaoferować każdemu z nich indywidualnej pomocy. Jeśli masz problem z wtyczką Yoast SEO dla WordPress możesz poszukać oraz poprosić o pomoc na forum tutaj: wordpress.org lib przglądając nasze centrum informacji: kb.yoast.com

Wtyczki, które kupujesz w Yoast, nazywane są „wtyczkami premium” (nawet jeśli Premium nie ma w nazwie) i obejmują cały rok bezpłatnych aktualizacji i pomocy premium. Oznacza to, że możesz skontaktować się z naszym zespołem pomocy, jeśli masz pytania dotyczące tej wtyczki.

Dowiedz się, jak uzyskać pomoc techniczną

Mam inne pytanie niż wymienione tutaj

Na twoje pytanie najprawdopodobniej udzielono już odpowiedzi w bazie wiedzy.: kb.yoast.com.

Recenzje

20 października 2020
since last uptade the version 15.1.1 doesn't work i have this message Fatal error: Uncaught Error: Call to undefined method Yoast\WP\SEO\Helpers\Indexable_Helper::set_indexable_repository() in /XXXX/wp-content/plugins/wordpress-seo/src/generated/container.php:1544 Stack trace: #0 /XXXX/wp-content/plugins/wordpress-seo/src/generated/container.php(718): Yoast\WP\SEO\Generated\Cached_Container->getIndexableHelperService() #1 /XXXX/wp-content/plugins/wordpress-seo/src/generated/container.php(2622): Yoast\WP\SEO\Generated\Cached_Container->getIndexableBuilderService() #2 /XXXX/wp-content/plugins/wordpress-seo/src/generated/container.php(761): Yoast\WP\SEO\Generated\Cached_Container->getIndexableRepositoryService() #3 /XXXX/wp-content/plugins/wordpress-seo/src/generated/container.php(2610): Yoast\WP\SEO\Generated\Cached_Container->getIndexableHierarchyBuilderService() #4 /XXXX/wp-content/plugins/wordpress-se in /XXXX/wp-content/plugins/wordpress-seo/src/generated/container.php on line 1544 I tried by disabling all the other plugins and my theme but that doesn't fix the problem. I also deleted the installation of Yoast SEO to load the new files but the problem continues: /
20 października 2020
The plugin is amazing and easy to use. I cannot imagine how helpful it is to many web marketers. This is a great solution for WordPress SEO.
Przeczytaj 27 259 recenzji

Kontrybutorzy i deweloperzy

„Yoast SEO” jest oprogramowaniem open source. Poniższe osoby miały wkład w rozwój wtyczki.

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Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Log zmian

15.1.1

Release Date: October 15th, 2020

Poprawki:

  • Fixes a bug where the indexing button on the Tools page would keep showing up because certain objects would be detected as requiring indexing but would not actually be indexed during the indexing process.

15.1

Release Date: October 14th, 2020

Wouldn’t it be cool if you could get keyword data while working on your content in Yoast SEO? Well, we asked ourselves that same question and now we have an answer! Yes, you can now find related keyphrases inside the post editor. And it’s not any old data — no, it’s powered by our good friends at SEMrush, a world-class provider of SEO and internet marketing tools! Read more about what’s new in 15.1 in our release post!

Ulepszenia:

  • Adds an integration with SEMrush to search for and compare search volume of related keyphrases.
  • Moves the Ryte feature toggle to the new Integrations tab where the new SEMrush feature toggle also can be found.
  • Merges the indexable and link indexing tools on the tools page into one process.
  • Improves the user experience of the indexing tool on the tools page by showing its progress on the tools page itself, instead of in a separate pop-up modal.
  • Prevents several processes from happening on non-production environments:
    • Indexing indexables.
    • Pinging search engines about XML sitemaps.
    • Sending tracking information.
    • Checking the indexability of the site with Ryte.
  • Uses the website from a user’s WordPress profile in that user’s SameAs array in the Schema output.
  • Flushes all permalinks from the indexables tables when the value of the permalink_structure option changes, and introduces a notification to ask for a reindex in that case.
  • Flushes all permalinks from the indexables tables when the value of the home_url option changes, and introduces a notification to ask for a reindex in that case.
  • Registers a cron job that checks whether the home_url was changed manually and resets the permalinks accordingly.
  • Makes it possible to recognize keyphrases in Farsi when they have a negation prefix or an indefinite article (for example: ماشین (‚car’) in ماشینی (‚a car’)).
  • Improves keyphrase recognition in Farsi by filtering the function words such as هفت, چهارم,یا`.

Poprawki:

  • Fixes a bug where the Yoast replacement variables plugin would not be available on edit terms page for usage by other plugins.
  • Fixes a bug where the incoming link count for each post, as shown on the post overview page, was incorrect.

Pozostałe:

  • Adds a filter (wpseo_dynamic_permalinks_enabled) to enable the dynamic permalink fallback. When this fallback is enabled, the indexable-based output of the permalink property is overridden by a permalink that is calculated on the fly. Using this is detrimental for performance but may be needed for some site setups.

15.0

Release Date: September 29th, 2020

Today, we’re launching Yoast SEO 15.0. This release features some awesome new additions and enhancements. We’ve added full support for Arabic and made the Yoast SEO block editor sidebar fully-featured. Read more about those changes in our release post!

Ulepszenia:

  • Introduces an advanced settings tab in the sidebar.
  • Introduces buttons in the sidebar to open the Facebook and Twitter Preview in a modal.
  • Changes the Google Preview modal styling to match the other new modals.
  • Always shows the Google Preview editor fields and as a result removes the ‚Edit snippet’ button.
  • Changes the styling of the Yoast SEO sidebar to match the standard Gutenberg styling.
  • Slightly rearranges the order of items in the Yoast SEO sidebar.
  • Adds a hover state styling to the items in the Metabox.
  • Improves the English transition word assessment by adding the following words to the transition word list: ‚note that’, ‚not only’, ‚initially’, ‚as opposed to’.
  • Improves the keyphrase and prominent word recognition when words in the text occur with specific Arabic or Urdu punctuation marks.

Poprawki:

  • Fixes a bug where the value of the schema @type could contain null.
  • Fixes a bug where the archive, imageindex and snippet robot values would be output when noindex was present as well.
  • Fixes a bug where the indexable permalinks could have an incorrect value when the term slug was changed.
  • Fixes a bug where parts of the content of a password protected post could be output in the schema.
  • Fixes a bug where the ‚Stop counting’ button in the text link counter modal wouldn’t stop the counting of links.
  • Fixes a bug where indexable hierarchies were not being created during bulk indexing.

Pozostałe:

  • Adds the wpseo_sitemap_index_links filter to enable adding links to the sitemap index. Props to Joseph Paul.

Earlier versions

Aby zapoznać się z listą zmian wcześniejszych wersji, wejdź na stronę listy zmian na yoast.com.