Opis
Yoast SEO: wtyczka nr 1 do WordPress SEO
Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines.
Yoast’s mission is SEO for Everyone. Our plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.
Yoast SEO Free contains everything that you need to manage your SEO, and the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality.
GET AHEAD OF THE COMPETITION
To rank highly in search engines, you need to beat the competition. You need a better, faster, stronger website than the people who sell or do the same kinds of things as you.
Yoast SEO is the most-used WordPress SEO plugin, and has helped millions of people like you to get ahead, and to stay ahead.
TAKING CARE OF YOUR WORDPRESS SEO
Yoast SEO is packed full of features, designed to help visitors and search engines to get the most out of your website. Some of our favourites are:
- Automated technical SEO improvements, like canonical URLs and meta tags.
- Advanced XML sitemaps; making it easy for Google to understand your site structure.
- Szablony meta tytułów i opisów, aby lepiej wykorzystać wizerunek marki oraz spójne wyświetlanie w wynikach wyszukiwania.
- An in-depth Schema.org integration that will increase your chance of getting rich results, by helping search engines to understand your content.
- Full control over site breadcrumbs, so that users and search engines always know where they are.
- Faster loading times for your whole website, due to an innovative way of managing data in WordPress.
- [Premium] pomoc dla naszych użytkowników Yoast SEO Premium.
- [Premium] The possibility to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.
- [Premium] New! Yoast SEO Premium comes with wide-ranging crawl settings that help you improve how search engines crawl your site.
- [Premium] New! Yoast SEO Premium comes with an IndexNow integration to ping search engines like Microsoft Bing whenever you publish or update content.
PISZ ZABÓJCZĄ TREŚĆ Z YOAST SEO
We know content is king, that’s why Yoast SEO is famous for its state-of-the-art content and SEO analysis. Yoast SEO gives you:
- SEO analysis: an invaluable tool while writing SEO-friendly content with the right (focus) keyphrases in mind.
- Readability analysis: ensures that humans and search engines can read and understand your content.
- Full language support for: English, German, French, Dutch, Spanish, Italian, Russian, Indonesian, Polish, Portuguese, Arabic, Swedish, Hebrew, Hungarian, Turkish, Czech, Norwegian, Slovak and Greek.
- A Google preview, which shows what your listings will look like in the search results. Even on mobile devices!
- Innovative Schema blocks for the WordPress block editor, so that your FAQ and HowTo content can be shown directly in the search results. Plus a breadcrumbs block to guide your users.
- [Premium] Internal linking blocks to easily improve the structure of your content. Easily add a table of contents block, a related links block, a subpages block, or siblings block! Plus, we’ll keep adding these easy-to-add blocks to improve your site structure.
- [Premium] Social previews to show you how your content will be shown on Twitter and Facebook. Plus: Social Appearance Templates to guarantee a consistent look.
- [Premium] Narzędzie Insights pokaże ci na czym koncentruje się twój tekst. Dzięki temu możesz sprawdzić, czy treść artykułu jest zgodna z frazami kluczowymi.
- [Premium] Optimize your content for synonyms and related keyphrases.
- [Premium] Optimize your article for different word forms of your keyphrases, as the singular and plural. But also different verb forms, synonyms, and related keyphrases. This makes for more natural content!
- [Premium] Automatyczne podpowiedzi do wewnętrznego linkowania: pisząc artykuł, otrzymasz automatyczne podpowiedzi wpisów do linkowania.
- [Premium] An orphaned content filter to detect posts that have no links pointing towards them!
- [Premium] SEO workouts to make working on your site as easy as ABC. These SEO workflows will get your site into shape in no time!
- [Premium] New! Yoast SEO Premium comes with a new word complexity feature that gives you actionable feedback on using difficult words. This feature is in beta and English only for now.
- New! Yoast SEO Free and Premium come with a new inclusive language analysis that helps you write inclusive content. This feature is opt-in and English-only for now.
UTRZYMAJ SWOJĄ WITRYNĘ W PERFEKCYJNEJ FORMIE
Whether you are an online entrepreneur, blogger or content creator, a developer, a (WordPress) SEO expert or a business owner, Yoast SEO helps you keep your website in perfect shape by:
- Tuning the engine of your website, so you can work on creating great content!
- Giving you cornerstone content and internal linking features to help you optimize your site structure in a breeze.
- Translating your content to structured data where possible, to help search engines understand your website.
- Helping you manage your team: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
- [Premium] Automatically creating redirects when URLs change or when pages are deleted, and providing tools to manage or create redirects.
- [Premium] oferuje podglądy treści w mediach społecznościowych, aby umożliwić zarządzanie tym, jak twoja strona jest udostępniania np. na Facebooku lub Twitterze.
TRUST THE EXPERTS
Yoast is powered by a team of expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO, and to improve the plugin with every release.
Yoast SEO is the only WordPress SEO plugin made by world-renowned SEO experts.
GET PREMIUM SUPPORT
The Yoast team offers regular support on the WordPress.org forums. But we hope you understand that we prioritize our Premium customers. This one-on-one email support is available to people who have purchased Yoast SEO Premium.
Did you know that Yoast SEO Premium contains a lot of extra features:
- A redirect manager that prevents “404: page not found” errors
- Optimize without worrying about over-optimization with intelligent word form recognition available in multiple languages.
- Internal linking blocks to structure your site easily.
- Internal linking suggestions while you’re writing.
- Preview your content to see what it will look like in the search results and when shared on social media using the Google preview and social preview.
- Cornerstone content checks that point search engines to your most important pages.
- Connect Yoast SEO to Zapier to easily create zaps that instantly share your published posts with 2000+ destinations like Twitter, Facebook, and much more.
If you are serious about your WordPress SEO, install the Yoast SEO Premium plugin! Costs a little, saves a lot of time!
OUR EXTENSIONS TO FURTHER IMPROVE YOUR WORDPRESS SEO
Check out these SEO add-ons by Yoast:
- Yoast Local SEO optimizes your website for a local audience.
- Yoast Video SEO ensures that Google understands what your video is about, increasing the chances of ranking in the video results.
- Yoast News SEO dla wydawców wiadomości, którzy chcą poprawić swoją widoczność i skuteczność w Google News.
- WooCommerce SEO for all online shops that want to perform better in the search results and social media.
These extensions work fine with the free version of Yoast SEO. Of course, the premium extensions also include 24/7 support.
Oh, don’t forget: our Yoast Academy is for all entrepreneurs, bloggers, and anyone who wants to learn more about optimizing websites, improving your WordPress SEO, and if you want to take your content to the next level!
INTEGRATIONS
Yoast SEO integrates seamlessly into a range of themes and plugins. We work particularly well with:
- The WordPress block editor (or ‘Gutenberg’ editor).
- The official AMP plugin, which changes your templates to use the ‘AMP’ HTML format.
- Google’s Web Stories plugin, which helps you to create ‘web stories’.
- The Advanced Custom Fields plugin, when you also activate the ACF Content Analysis for Yoast SEO plugin.
- The Elementor website builder.
- Zapier, which helps you automate your publishing flow.
- Algolia integration to improve the quality of your site search.
- WordProof, which helps you prove ownership by adding timestamps.
BUG REPORTS
Do you want to report a bug for Yoast SEO? Best to do so in the WordPress SEO repository on GitHub. Please note that GitHub is not a support forum and issues will be closed if they don’t meet the bug requirements.
READ MORE
Want more information on search engine optimization and Yoast SEO? Have a look at:
- Oficjalna strona Yoast SEO.
- Centrum pomocy Yoast SEO.
- WordPress SEO – Kompletny poradnik Yoast.
- Inne wtyczki WordPress od zespołu Yoasta.
- Also follow Yoast on Facebook, Instagram & Twitter.
Zrzuty ekranu
The modern interface makes Yoast SEO easy to work with. 
Easily manage how your posts and pages appear in SERPs. 
Yoast SEO Premium has extra crawl optimization options. 
Yoast SEO integrates with tools like Semrush and Wincher. 
The famous SEO and readability analyses in Yoast SEO. 
See what your post looks like in Google. 
The First-time configuration helps you get started quickly. 
The inclusive language analysis in Yoast SEO.
Bloki
Wtyczka dodaje 2 bloki.
- Yoast SEO
- Yoast SEO
Instalacja
Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO first-time configuration as explained in the ‘after activation’ step!
ZAINSTALUJ YOAST SEO NA STRONIE WORDPRESSU
- Visit the plugins page within your dashboard and select ‘Add New’;
- Wyszukaj „Yoast SEO”
- Włącz Yoast SEO na stronie Wtyczki;
- Przejdź do sekcji „po włączeniu” poniżej.
ZAINSTALUJ YOAST SEO RĘCZNIE
- Upload the ‘wordpress-seo’ folder to the /wp-content/plugins/ directory;
- Włącz wtyczkę Yoast SEO z menu „Wtyczki” w WordPress;
- Przejdź do sekcji „po włączeniu” poniżej.
PO WŁĄCZENIU
- You should see (a notice to start) the Yoast SEO first-time configuration;
- Go through this configuration and set up the plugin for your site;
- Gotowe!
Najczęściej zadawane pytania
-
Jak działają mapy strony XML we wtyczce Yoast SEO?
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Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps. -
Jak dodać moją witrynę do Google Search Console?
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It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.If you want more details steps, please visit our article on our help center.
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The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.
To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:<?php if ( function_exists( 'yoast_breadcrumb' ) ) { yoast_breadcrumb( '<p id="breadcrumbs">','</p>' ); } ?>Okruszki często się umieszcza tuż nad tytułem strony w pliku
single.phpi/lubpage.php. Inna możliwość, która jest szczególnie łatwa w niektórych motywach, to wklejenie kodu na samym końcu plikuheader.php.W większości motywów innych niż WooTheme ten fragment kodu nie powinien zostać dodany do pliku
functions.php.
Ewentualnie możesz ręcznie dodać shortcode okruszków do pojedynczych wpisów lub stron:[wpseo_breadcrumb]Jeśli potrzebujesz więcej informacji albo szczegółowych instrukcji przeczytaj Instrukcję wdrożenia okruszków Yoast SEO.
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Jak stworzyć adresy URL noindex (nieindeksowane)?
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Yoast SEO zapewnia wiele opcji ustawiania adresu URL lub grupy adresów URL na noindex. Przeczytaj więcej o tym, jak to zrobić w tym przewodniku.
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Google pokazuje zły opis, jak to naprawić?
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Nie ma nic bardziej denerwującego niż kiedy stwarzasz dobre meta opisy dla swoich wpisów, a Google pokazuje inny opis dla całej twojej witryny w podglądzie wyników wyszukiwania.
Możliwe przyczyny to:
1. Zły opis w kodzie
2. Pamięć podręczna Google jest nieaktualna
3. Manipulowanie wyszukiwanym hasłem
4. Google zignorował meta opisTutaj możesz znaleźć więcej informacji o tym, jak rozwiązać problem z błędnym opisem .
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Jak często Yoast SEO jest aktualizowane?
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Yoast SEO jest aktualizowane co dwa tygodnie. Jeśli chcesz wiedzieć dlaczego, przeczytaj ten artykuł, który wyjaśnia dlaczego wydajemy nową wersję co dwa tygodnie!
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Jak mogę uzyskać pomoc?
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As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help center at yoast.com/help/.
Wtyczki, które kupujesz w Yoast, nazywane są „wtyczkami premium” (nawet jeśli Premium nie ma w nazwie) i obejmują cały rok bezpłatnych aktualizacji i pomocy premium. Oznacza to, że możesz skontaktować się z naszym zespołem pomocy, jeśli masz pytania dotyczące tej wtyczki.
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What happens to my data if I enable usage tracking?
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This page on yoast.com explains what data we collect to improve Yoast SEO. We only collect data when you explicitly opt in. Read more about how we handle your data in our Privacy Policy.
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Mam inne pytanie niż wymienione tutaj
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Your question has most likely been answered on our help center: yoast.com/help/.
Recenzje
Kontrybutorzy i deweloperzy
„Yoast SEO” jest oprogramowaniem open source. Poniższe osoby miały wkład w rozwój wtyczki.
Zaangażowani
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Rejestr zmian
20.3
Release date: 2023-03-14
Yoast SEO 20.3 is out and comes with several enhancements, fixes, and improvements. With an improved highlighting feature and enhanced support for the Portuguese language, Yoast SEO 20.3 helps you find where you need to make SEO edits quickly and easily. Upgrade now and take your website’s SEO to the next level! Find out more about what’s new in Yoast SEO 20.3 in our release post!
Enhancements
- Allows the highlighting feature to highlight content in captions of Audio, Embed, Gallery, Image, Table, and Video blocks in the Block editor.
- Allows the highlighting feature to highlight content in FAQ and How-to blocks in the Block editor.
- Improves the detection of participles in the passive voice assessment for Portuguese.
- Improves the transition words assessment for Portuguese by adding new transition words. Props to mathiasribeiro.
Bugfixes
- Fixes a bug where a fatal error would appear in oEmbed pages for media pages when those were disabled from Yoast settings.
- Fixes a bug where editing text in Classic editor while the highlighting feature is enabled would make the text unfocused and the cursor jump to the beginning of the text.
- Fixes a bug where self-closing break tags (
</br>) would not be removed when analyzing content. - Fixes a bug where shortcodes in the Block editor would be treated as words when analyzing content.
- Fixes a bug where the color and line height in the Google preview modal would be shown incorrectly when editing in Elementor.
- Fixes a bug where the
fetchpriorityattribute of the rating stars image was mistyped. Props to fellyph. - Fixes a bug where the
get_headREST endpoint would return wrong values for some meta tags when called with the homepage URL as an argument. - Fixes a bug where the query parameters would be added in the middle of canonical and previous and next links in paginated pages. Props to andreas-pa.
Other
- Avoids issuing a PHP warning because of a wrong variable type.
- Removes the beta badge for the inclusive language assessment.
20.2.1
Release date: 2023-03-02
Bugfixes
- Fixes a security issue in the post editor.
20.2
Release date: 2023-02-28
In Yoast SEO 20.2, we’ve improved our innovative indexables technology. We’ve developed a faster and more reliable way of indexing your site’s data. In turn, we make better use of this data to improve your site’s SEO. Find out more about what’s new in Yoast SEO 20.2 in our release post!
Enhancements
- Stops creating indexables for attachments when attachment pages are disabled, thus decreasing the size of the database.
- Improves the indexables creation mechanism by avoiding duplicate
unindexedentries when multiple invalid posts and terms are being used. - Changes replacement variable name from
Page numbertoPagein theSettingspage. - Changes the copy for notices in social profiles for person.
- Improves accessibility for the extra other profiles in the Settings’ Site representation when Organization is selected.
- Improves the performance of image schema creation for really large images.
- Improves the Settings’ search modal accessibility.
- Removes person’s social profiles form from first time configuration.
Bugfixes
- Fixes a bug where a fatal error would be thrown when building a hierarchy indexable when the parent indexable did not exists.
- Fixes a bug where a fatal error would be thrown when the post type
postswas excluded and the post overview was visited. - Fixes a bug where the settings page of a post type would not load when a special character like ט was added as permalink.
Other
- Adds a
wpseo_indexable_forced_included_post_typesfilter to force creation of indexables for post types. - Hides \”Enable SEO controls and assessments\” option from taxonomies that has no standard WP UI.
Earlier versions
Aby zapoznać się z listą zmian wcześniejszych wersji, wejdź na stronę listy zmian na yoast.com.