The SEO Framework – Fast, Automated, Effortless.


The fastest and only feature-complete SEO plugin that follows the guidelines and rules imposed by WordPress and search engines.

Preview The SEO Framework in WordPress Playground.

Start using proven SEO tactics to improve your website’s ranking. Clean, dedicated, extensible, unrestricted, ad-free, and no strings attached.

To top it off, this is the fastest full-featured SEO plugin, and it blends right into your WordPress website, without leaving you in the dark.

It’s easy to get started. Activate this plugin, and your site’s instantly protected against prominent SEO attacks. The SEO Framework will also prefill all critical meta tags for you. A real time-saver. Ingenious.

Migrate | Setup | Improve | Extensions | API | Support | Privacy

We poured over 27 000 hours of love into this plugin.
Here are the results:

  • It is brilliant.
    The SEO Framework is an expert system for SEO. It is the only solution that can intelligently generate critical SEO meta tags in any language by reading your WordPress environment. This automation saves you a considerable amount of time that could be used to write more content or focus on other tasks. It also removes the need for advanced SEO knowledge.

  • It comes preconfigured.
    With The SEO Framework, we provide an excellent starting point for your website by rationally optimizing all your pages. Naturally, you can also tweak it however you like. If you’re not an SEO expert, learn what you may wish to optimize in our Setup guide.

  • It helps you optimize your metadata.
    We made the only SEO plugin that follows Google’s webmaster guidelines to the letter. It took years of research and tweaking to translate this well inside your WordPress interface. Finally, you can freely optimize your pages without having to worry about making critical mistakes.

  • It creates a beautiful overview.
    On your post overview pages, you’ll find color-coded guidelines. They suggest how to improve your pages as you hover over them with your mouse cursor. For example, when your titles are unbranded or when WordPress blocks indexing. Instinctively, touch-and keyboard navigation is also supported.

  • It includes exceptional support.
    We don’t outsource our support. We’re here for you. Feel free to drop by our support forums at any time to ask a question. More than 1400 inquiries have been answered personally, typically within 48 hours in the past five years.

  • It leaves no room for errors.
    We focus on the quality of features you need over the quantity on features you don’t. This trait makes this plugin unique, faster, more accurate, nearly bug-free, and more sustainable. The added benefit is that your site is unlikely to get penalized by search engines. We won’t steer you into writing unnatural content or allow you to trick search engines.

  • It remains genuine and pure.
    We built The SEO Framework for small to large corporations and enterprises. The interface is entirely accessible and seamlessly integrates within your dashboard. Therefore, interacting with this plugin feels natural. It might feel dull, but your WordPress dashboard shouldn’t be a billboard for our branding. We won’t ever change this.

  • It improves search presence.
    The SEO Framework ranks your website distinctively by enabling breadcrumbs for Google Search via structured data. It also automatically generates titles and descriptions according to Google’s guidelines and quickly helps search engines find the website’s latest changes via the built-in optimized sitemap.

  • It makes social sharing easy.
    The SEO Framework automatically supports and allows you to further tailor the Open Graph, Facebook, and Twitter Cards protocols. It helps your posts stand out when they’re shared on various social networks, including Pinterest, Discord, and WhatsApp.

  • It feels more than accessible.
    We handpicked our color scheme so that people with any medically recognized color-vision deficiency can distinguish the guidelines set by search engines. We also implemented full keyboard-navigation and screen-reader support.

  • It protects you from mistakes.
    The SEO Framework steers you from making significant and common SEO mistakes. It leaves little room for you to mess up because the plugin already does everything SEO for you. For example, it automatically prevents duplicated content mistakes by enforcing strict canonical rules.

  • It follows best-practices and beyond.
    The biggest problems with WordPress plugins are security and compatibility. As part-time security researchers, we focus on making this plugin impenetrable. The SEO Framework also uses WordPress’s API whenever possible, making this plugin integrate neatly with every other plugin written with that in mind.

  • It has developers at heart.
    We encourage other developers to enhance and add functionality to this plugin. We’ve done so ourselves, already, with our extensions. Check out our API, and feel free to contribute!

  • It respects your privacy.
    The SEO Framework sends us no information and does not create cookies. Learn more from our strictly adhered-to privacy policy.

Getting started

Do more with extensions

For additional functionality, check out our free companion plugin Extension Manager. It provides numerous free and paid extensions, such as:

  • Focus guides you through the process of writing targeted content that ranks with focus keywords and synonyms.
  • Articles enhances your published posts by automatically adding important Structured Data.
  • Transport migrates and transforms metadata from Rank Math, Yoast SEO, and SEOPress to this plugin.
  • Honeypot catches comment spammers through five lightweight yet powerful ways.
  • Cord helps you connect your website to Google Analytics and Meta Pixel.
  • Local lets you set up important local business information for search engines to consume.
  • AMP binds The SEO Framework to the AMP plugin for AMP supported articles and pages.
  • Monitor keeps track of your website’s SEO optimizations and statistics.
  • Incognito hides all development-comments from The SEO Framework.
  • Origin redirects attachment-page visitors back to the parent post.
  • Title Fix makes sure your title output is as configured. Even if your theme is doing it wrong.

Visit our extensions overview page for more information.

Unbranded, free and for the professionals

The SEO Framework is a uniquely white label plugin that blends seamlessly into your WordPress dashboard. This means that we don’t even put the name „The SEO Framework” anywhere within your WordPress interface. No ads, no nags. Nobody has to know about the tools you’ve used to create your website. Note that we output standardized development-comments distinguishing the plugin output in source code. You can remove these with our free Incognito extension.

Behind the screens

The SEO Framework works on many things without notifying you, because the best software is fast, nimble, responsive, and should save you precious time. Here are a few things it does behind the screens.

  • It prevents canonical errors for categories, pages, subdomains, and WordPress Multisite domain mapping.
  • It stops SEO attacks that are caused by pagination exploits in WordPress by telling the search engine to look at the existing last page instead.
  • It discourages 404 pages and empty categories from being indexed, even when they don’t send a 404 response.
  • It automatically notifies Google and the Bing network on website updates when sitemaps are enabled.
  • It discourages search engines from indexing feeds and the sitemap. This doesn’t mean they won’t use them; only, they won’t show them in their search results.
  • It directs search engines from the comment pages back to the post storing those comments.


The SEO Framework supports:

  • Internationalization through You can contribute here.
  • Unicode (UTF-8) character recognition and rendering, including Emoji and CJKV (Chinese, Japanese, Korean, Vietnamese).
  • Right to Left (RTL) languages (Arabic, Hebrew, Farsi, etc.), through its interface and metatag generation.
  • Complete color-vision deficiency accessibility thanks to a carefully picked color scheme.
  • Full keyboard navigation, so that you can inspect tooltips quickly without ever having to reach for your mouse.
  • Full screen-reader accessibility via field anchors, ARIA labels, and title attributes.
  • WordPress Multisite setups, this plugin is in fact built upon one.
  • Detection and output of robots.txt and sitemap.xml files.
  • Full integration with WordPress Core sitemaps.
  • Primary term (category) selection to influence breadcrumbs and links.
  • Output of structured data via JSON-LD scripts.
  • Altering oEmbed for improved sharing on Discord.
  • Detection of various other SEO tools to help you switch graciously.
  • Translation plugins like WPML, Polylang, WPGlobus, and MultilingualPress.
  • E-commerce plugins like WooCommerce and Easy Digital Downloads.
  • Forum plugins like bbPress and wpForo.
  • Editing posts and terms via WordPress’s native bulk-and-quick-edit interfaces.
  • Headless mode via a single constant definition.

Zrzuty ekranu

  • The SEO Framework shows you how your site is performing, at a glance. This is what we call the SEO Bar.
  • Hover over, tap on, or focus any SEO Bar item and it will tell you what’s asserted from your environment.
  • The SEO meta box is displayed on all pages. It’s everything you need. Here you can see the pixel counters.
  • These SEO settings are shown on the term edit screen. It seamlessly blends into your WordPress interface.
  • The SEO settings page of The SEO Framework. Every setting is explained thoroughly. You’re in full control.


This plugin requires:

  • PHP 7.4 or higher.
  • WordPress 5.9 or higher.
  • Any modern browser for administration.

Installation instructions:

  1. Install The SEO Framework either via your WordPress dashboard using plugin search or by uploading the files to your server.
  2. Either network-activate this plugin or activate it on a single site.
  3. That’s it! The plugin now improves your website with SEO. It also protects your website against SEO attacks.

This plugin auto-configures its global settings

However, it would be best if you read up on our plugin setup guide to get the most out of The SEO Framework.

This plugin auto-configures SEO meta settings

However, you may want to read up on our page improvement guide to learn how you can optimize your pages.

Get more SEO power

Optionally, also install our free Extension Manager plugin for additional SEO solutions.

Najczęściej zadawane pytania

Is The SEO Framework free?

Absolutely! It will stay free as well, without ads, tracking, bloat, or nags!
This plugin is slim yet all-inclusive. It’s 100% freeware, not crippleware.

Is there a premium version?

No. We treat this plugin as a premium plugin already.

However, we do offer many free and paid extensions that help support this free plugin. We provide these via our free Extension Manager plugin.

Why is there no analytics, tracking, or 404 monitoring?

SEO experts that use advanced tools such as Ahrefs, SEMrush, Screaming Frog, and Google Analytics prefer using The SEO Framework because it doesn’t try to do their job haphazardly.

To correctly analyze your website, it must be done from the outside. If we load these features on your site, bad robots will cause thousands of false positives that fill your database with useless information that doesn’t apply to search engines. We refrain from this because it won’t ever help you anyway.

I have a feature request, a question, or found a bug.

Please visit the support forums and kindly tell us about it.

We’ll try to get back to you within a week. Typically, we reply within three days.

I am a developer; how can I help?

Any input is much appreciated, and everything will be considered.
Please visit the GitHub project page to submit issues or even pull requests.

Learn more about contributing.

What do the colors tell me?

We use different colors to convey messages. Red is an error that you must resolve. Yellow is a non-critical warning that you may want to address. Green is good. Blue is informational and situational. Gray is undefined or unprocessable.

The sitemap doesn’t contain categories, images, etc.

Not having every single page listed is not an issue. Search engines love crawling WordPress because its structure is consistent and well known.

If a visitor can’t find a page, then why would a search engine? Don’t rely on your sitemap, but on your content and website’s usability.

Check out our Extension Manager. It brings extensions, like Articles, that fill in the gaps via modern and more robust means.

The sitemap contains unwanted links.

The SEO Framework takes all publicly queryable posts, pages, and CPT and puts them in the sitemap.

If you don’t want a page in the sitemap, consider enabling the noindex option for it. This option will also remove the page from search engine result pages.

If the link shouldn’t be in the sitemap because it’s meant for structural reasons, then inform the plugin or theme author that created them.
You should tell the author to check out the „public and rewrite post type arguments.” The plugin or theme author should know what that means.

In the meantime, you can disable SEO for the unwanted entries via the „General SEO Settings” under „Exclusions.”

Why aren’t focus keywords included?

Google warns about the keyword stuffing approach implemented by some other SEO plugins. It forces users to write unnatural content, and it can have adverse effects on your site’s ranking.

Modern search engines use AI to understand the context of your articles. This means that as long as you write relevant content, you shouldn’t have to worry about keywords.

However, we implemented the same API Google uses to help you find appropriate synonyms and inflections for your keywords. This functionality is part of our premium suite of extensions.

What do the application/ld+json scripts do?

The JSON-LD scripts are search engine helpers that tell search engines how to connect and index the site. We do this via the standard.

They can tell the search engine if your site contains an internal search engine, which social sites you’re connected to, and what page structure you’re using. This is also referred to as structured data.

How do I display breadcrumbs?

The SEO Framework outputs hidden breadcrumbs for search engines to find via its settings.

You can also output these breadcrumbs visually in your theme by using a shortcode.


Thank you so very much for this brilliant plugin that saved me loads of tedious work ! Merci beaucoup ! Ontzettend bedankt !
I recently started using TSF on my websites and I’m very happy I started doing so. The plugin is super lightweight and has a lot less loading time than some other plugins, for me most notable on the backend actually. I also like the simplicity of the UI. There is no bloat, no super fancy graphics but yet enough with a good UX to tell you the status of things. No annoying ads or pop ups. This might be the best part of the whole plugin! Then there is the auto generation for meta description which works pretty brilliantly. Although I wish I could tweak it a bit more besides the fast pass/accurate pass settings For me there is only one thing missing and that’s a redirection manager. There is the possibility to add a redirect on post, but I wish there would be a payed extension that just allows for an UI to add redirects from whatever to whatever. But I do understand the thoughts of the developer about it possibly being bloat and the existent of other stand alone plugins that can handle this. Edit:Understand me the right way: 4 stars is a super amazing plugin! I just really think no plugin really can have 5 stars. There is always something that could be improved on!
If you’re looking for a WordPress SEO plugin that strikes the perfect balance between simplicity and effectiveness, look no further than The SEO Framework. Having used various popular SEO plugins like Yoast, Rank Math, and All in One SEO, we can confidently say that The SEO Framework outshines them all in terms of accessibility and ease of use. What sets The SEO Framework apart is its ability to provide the essential tools you need right at your fingertips, seamlessly integrating into your publishing workflow. Unlike other plugins that bombard you with endless settings and configurations, The SEO Framework keeps things streamlined and intuitive. It doesn’t try to force arbitrary scoring metrics or AI-driven suggestions upon you, allowing you to focus on what truly matters: creating high-quality content. The plugin’s hidden features work flawlessly behind the scenes, eliminating the need for constant tweaking and fine-tuning. This means you can spend less time worrying about SEO technicalities and more time crafting compelling content that engages your audience. One of the standout aspects of The SEO Framework is its respect for your agency as a content creator. It doesn’t attempt to herd you into a specific way of thinking or writing. Instead, it provides you with the tools and flexibility to optimize your content in a way that aligns with your unique style and goals. In our experience, The SEO Framework has proven to be a reliable and efficient solution for optimizing our WordPress sites. Its lightweight nature ensures that it doesn’t slow down your website, and its automated features, such as meta tags and schema markup, save valuable time and effort. If you’re tired of wrestling with overly complex SEO plugins and want a solution that simply works, we highly recommend trying The SEO Framework. Its user-friendly interface, powerful features, and unobtrusive approach make it a top choice for anyone serious about SEO optimization on their WordPress site.
I finally got fed up with Yoast bloat. Switching to SEO Framework looks is like taking a breath of fresh air. Lightweight and flexible… just right.
I should have written this review a few years back when I switched to TSF. Better late than never, right? TSF has become my goto SEO plugin and one that I use across all my websites. Sybre has poured in countless hours to make an efficient, easy to use and configure plugin. In particular is the effort to write highly performant code – you need your SEO plugin to be fast when Google wants your site to be fast! If you haven’t used TSF yet, give it a shot. You won’t regret it.
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Rejestr zmian


This patch addresses an issue where WordPress 6.0 and higher mistakenly tweaks unpaginated queries as comment-paginated, causing indexing issues when using Full Site Editing or themes that prerender Blocks before TSF.


In this minor sitemap-centric update, we’ve integrated WPML and Polylang’s language-specific sitemap URLs into robots.txt, clarified support for complex sitemaps, and removed deprecated pinging functionality. We also added seconds to timestamps, resolved issues pertaining to the number 0, and remotely fixed another compatibility issue in Polylang.


This tiny update addresses an issue that affected detection of the assigned blog page.


This minor update fixes compatibility with Polylang Pro. We also perfected the detection of unassigned home and blog pages and improved the Block Editor’s load time by resolving a glitch.


This minor update fixes more issues our community found after the release of TSF v5.0.0. We also improved the calculation of primary terms with child terms and how breadcrumbs handle post type archives. And again, we improved the performance.


This minor update fixes issues our community found after the release of TSF v5.0.0. We also improved the performance.

5.0.0 – Apex

We become just by doing just acts, temperate by doing temperate acts, brave by doing brave acts. – Aristotle

Release highlights

  • There’s a brand-new relational structured data generator.
  • We added a new shortcode (and function) for breadcrumbs to put in your templates.
  • You can now select a preferred Twitter Card type for every post, term, and custom post type.
  • Do you fancy the SEO Bar but find it distracting? Toggle the new dull, low-contrast color scheme.
  • Special characters are now normalized for SEO Bar assertions, so it is now far more accurate.
  • Users with an author role anywhere in a multisite network can now have their SEO meta tweaked from any site.
  • Tooltip backgrounds and various border accents now adhere to the admin color scheme (once more).


Even though we dubbed TSF v4.2 „perfect,” it couldn’t be even better because of its legacy codebase. Many features and tweaks weren’t possible because those would’ve created bugs or made maintenance impossible. In v5.0, we overhauled everything while keeping in mind the future. In doing so, we managed to ascend to a new apex, and we can now see the next summit ahead.

Its code is unrecognizable, yet somehow very familiar. TSF v5.0 „Apex” is just the beginning of what comes next, and it won’t be downhill from here.

New breadcrumb shortcode

You can now use shortcode [tsf_breadcrumb]. This shortcode is meant to be implemented in your theme and will output the current breadcrumb. It will listen to your meta title settings. You can learn more about its syntax in our Knowledge Base about the Breadcrumb shortcode.

Important for developers

  • We refactored the entire codebase in this update — over 1.20 million characters were written, and over 0.87 million were removed.
  • The code counts 1229 registered changes; we added over 70 new classes, 220 new methods, 20 new filters, and a shortcode.
  • For the main object, tsf(), we deleted 19 classes, deprecated 388 methods and 1 property, and deleted 110 methods and 10 properties.
  • uid is now an accepted custom query parameter for almost all meta-generator methods. If your custom filters for TSF act odd on profile pages, reach out to us in the forums and show us your code. We’ll fix it for you.
  • So, if you ever used the the_seo_framework() or tsf() function, you almost certainly will get a deprecation notice. If you need assistance resolving this, please open a new support topic and show us your code.

New meta tag generator

TSF now generates all meta tags via a registry. You can alter the population of the registry via filters the_seo_framework_meta_generator_pools and the_seo_framework_meta_generators, and you can modify the final registry via filter the_seo_framework_meta_render_data. For that, you can find an example at Github.

New graph generator

We added a new structured data generator to TSF. This generator supports every page, post, archive, and custom post type. We built it to be referential and expansive by generating an ID-based graph. For example, if you refer to a Person once, their entity will be put right there, but if you refer to it again, it will use an ID-based reference. This keeps the output code neat and will not waste time generating an entity twice. You can filter it via the_seo_framework_schema_graph_data.

Environment upgrade notes

WordPress 5.5 through 5.8 are no longer supported. Here’s why:

  • Over 75% of all WordPress sites are using WordPress v5.9 or later.
  • Newer versions of WordPress are faster, more reliable, and easier to work with — for both you and us.
  • Supporting past versions takes time away that’s better used implementing new features.

PHP 7.2 and 7.3 are no longer supported. Here’s why:

  • Almost 80% of all WordPress sites are using PHP v7.4 or later.
  • Newer versions of PHP are faster and more secure. For us, they’re also easier to work with.
  • Again, supporting past versions takes time away that’s better used implementing new features.

Support the development

We hope you’ll love this update as much as we do. Please consider supporting us by sharing a fantastic review, get a license, or do your friends and colleagues a favor by installing TSF for them.

Detailed log

We become brave by training ourselves to despise and endure terrors, and we shall be best able to endure terrors when we have become brave.

Full changelog

  • You can find the full changelog here.