Title: ServerTrack – Server-Side Tracking &amp; Tagging for WooCommerce
Author: ServerTrack.io
Published: <strong>2026-05-07</strong>
Last modified: 2026-05-07

---

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# ServerTrack – Server-Side Tracking & Tagging for WooCommerce

 Autor: [ServerTrack.io](https://profiles.wordpress.org/servertrack/)

[Pobierz](https://downloads.wordpress.org/plugin/servertrack-connect.1.3.1.zip)

 * [Szczegóły](https://pl.wordpress.org/plugins/servertrack-connect/#description)
 * [Recenzje](https://pl.wordpress.org/plugins/servertrack-connect/#reviews)
 *  [Instalacja](https://pl.wordpress.org/plugins/servertrack-connect/#installation)
 * [Rozwój](https://pl.wordpress.org/plugins/servertrack-connect/#developers)

 [Wsparcie](https://wordpress.org/support/plugin/servertrack-connect/)

## Opis

ServerTrack is a powerful Server-Side Tracking solution designed to fix signal loss
caused by iOS14, Ad Blockers, and ITP (Intelligent Tracking Prevention). By moving
your tracking from the browser to the server, you ensure 99% data accuracy and improve
your ROAS.

**Why use this plugin?**

Most tracking solutions require complex setups involving Google Tag Manager (GTM),
DataLayer plugins, and expensive monthly subscriptions.

**ServerTrack is different.** This plugin handles everything:

 1. **Generates the DataLayer:** It automatically detects WooCommerce events (ViewContent,
    AddToCart, Checkout, Purchase) and creates the necessary data. You do NOT need „
    GTM4WP” or any other plugin.
 2. **Connects to CAPI:** It loads the ServerTrack SDK to send events directly to your
    server and Facebook Conversion API.
 3. **Handles Deduplication:** Automatically manages Event IDs to ensure Facebook does
    not double-count events from your Browser Pixel and Server.

**Key Features:**

 * **Zero-Code Setup:** Just paste your Auth Key and select „Full Plug-and-Play”.
 * **Custom Domain Support:** Use your own subdomain (e.g., `track.yourstore.com`)
   to set first-party cookies and bypass ad blockers completely.
 * **Automatic WooCommerce Tracking:** Tracks Product Views, Cart Additions, Checkouts,
   and Purchases out of the box.
 * **Advanced Matching:** Automatically captures and hashes customer data (Email,
   Phone, Name, City) from WooCommerce orders to improve Facebook Match Quality 
   scores.
 * **Custom Events:** Fire custom tracking events on any URL pattern you define.
 * **URL Exclusions:** Disable tracking on specific pages (e.g., privacy policy,
   terms).
 * **Configurable AddToCart Triggers:** Add custom CSS class, ID, name, href, or
   data-attribute selectors to detect add-to-cart buttons on any theme.

## Zrzuty ekranu

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## Instalacja

 1. Upload the `servertrack` folder to the `/wp-content/plugins/` directory, or install
    directly through the WordPress Plugins screen.
 2. Activate the plugin through the **Plugins** menu in WordPress.
 3. Go to **Settings > ServerTrack**.
 4. Enter your **Authentication Key** (found in your ServerTrack Dashboard under Server
    Deck > Edit Configuration).
 5. Select **„Full Plug-and-Play (Recommended)”** as the tracking mode.
 6. (Optional) Enter your **Custom Server Domain** if you are using a custom subdomain(
    e.g., `track.mystore.com`).
 7. Click **Save Settings**.

## Najczęściej zadawane pytania

### Do I need Google Tag Manager (GTM)?

No. This plugin includes a built-in DataLayer generator specifically for WooCommerce.
It creates the tracking data automatically without any additional plugins.

### Can I use my own Custom Domain?

Yes. In the settings, you can replace the default server domain with your own custom
subdomain (e.g., `track.yoursite.com`). This turns ServerTrack into a first-party
tracker, which is much harder for browsers to block.

### Where do I find my Auth Key?

Log in to your ServerTrack Dashboard, go to the **Server Deck** tab, click **Edit
Configuration**, and copy the Authentication Key for your specific server instance.

### What if I already have a Facebook Pixel plugin installed?

Disable your existing pixel plugin and let ServerTrack handle everything (Browser
+ Server). This ensures clean, deduplicated data with no double-counting.

### Does this plugin work without WooCommerce?

The automatic event tracking (ViewContent, AddToCart, Checkout, Purchase) requires
WooCommerce. The SDK loader and custom events work on any WordPress site.

### How do I exclude pages from tracking?

Go to **Settings > ServerTrack**, scroll to the **Excluded URLs** section, and add
one path per row using the repeater field. For example: `/privacy-policy`, `/terms`,`/
cart`.

### Can I track custom events on specific pages?

Yes. Use the **Custom Events** section in the settings to define a URL pattern, 
an event name, and an optional value. The event will fire automatically when a visitor
lands on a matching page.

## Recenzje

Wtyczka nie ma jeszcze żadnej recenzji.

## Kontrybutorzy i deweloperzy

„ServerTrack – Server-Side Tracking & Tagging for WooCommerce” jest oprogramowaniem
open source. Poniższe osoby miały wkład w rozwój wtyczki.

Zaangażowani

 *   [ ServerTrack.io ](https://profiles.wordpress.org/servertrack/)

[Przetłumacz wtyczkę “ServerTrack – Server-Side Tracking & Tagging for WooCommerce” na swój język.](https://translate.wordpress.org/projects/wp-plugins/servertrack-connect)

### Interesuje cię rozwój wtyczki?

[Przeglądaj kod](https://plugins.trac.wordpress.org/browser/servertrack-connect/),
sprawdź [repozytorium SVN](https://plugins.svn.wordpress.org/servertrack-connect/)
lub czytaj [dziennik rozwoju](https://plugins.trac.wordpress.org/log/servertrack-connect/)
przez [RSS](https://plugins.trac.wordpress.org/log/servertrack-connect/?limit=100&mode=stop_on_copy&format=rss).

## Rejestr zmian

#### 1.3.1

 * Fix: Removed remote favicon.ico image from admin header.
 * Fix: Removed JSON_UNESCAPED_UNICODE and JSON_UNESCAPED_SLASHES flags from wp_json_encode
   calls.
 * Fix: Refactored inline event script to use a single wp_json_encode payload, eliminating
   variable interpolation in JS strings.
 * Fix: Removed dead server-side add-to-cart hook and method.
 * Improvement: Removed Pixel Interceptor references from readme (feature not present
   in current UI).

#### 1.3.0

 * New: Excluded URLs is now a repeater field (array-based) instead of a textarea.
 * New: Redesigned settings page with Premium sidebar, Supported Platforms, and 
   Video Tutorial links.
 * Improvement: Completely rewritten frontend.js – smarter price detection, cleaner
   selector building, and better duplicate prevention.
 * Improvement: Simplified admin.js with shared repeater logic.
 * Improvement: CSS refactored to use utility classes, removing inline styles from
   PHP.
 * Fix: Excluded URLs now correctly handles the array format from the repeater.

#### 1.2.0

 * New: Added Custom Events repeater – fire events on any URL pattern.
 * New: Added URL Exclusions – disable tracking on specific pages.
 * New: Added configurable AddToCart Triggers repeater.
 * Improvement: All events now use the unified `window.st()` WebSocket API.
 * Improvement: Improved duplicate AddToCart prevention logic.
 * Improvement: Better sale price detection on product pages.

#### 1.1.0

 * New: Added Custom Domain / Subdomain support field.
 * New: Added built-in WooCommerce DataLayer generator.
 * New: Added „Full Plug-and-Play” mode.
 * Improvement: Enhanced „Purchase” event to include full customer details for Advanced
   Matching.

#### 1.0.0

 * Initial release.

## Meta

 *  Wersja **1.3.1**
 *  Ostatnia aktualizacja **3 tygodnie temu**
 *  Włączone instalacje **Mniej niż 10**
 *  Wersja WordPressa ** 5.6 lub nowszej **
 *  Testowano do **6.9.4**
 *  Wersja PHP ** 7.4 lub nowszej **
 *  Język
 * [English (US)](https://wordpress.org/plugins/servertrack-connect/)
 * Tagi
 * [analytics](https://pl.wordpress.org/plugins/tags/analytics/)[Facebook Pixel](https://pl.wordpress.org/plugins/tags/facebook-pixel/)
   [Server Side Tracking](https://pl.wordpress.org/plugins/tags/server-side-tracking/)
   [tracking](https://pl.wordpress.org/plugins/tags/tracking/)[woocommerce](https://pl.wordpress.org/plugins/tags/woocommerce/)
 *  [Widok zaawansowany](https://pl.wordpress.org/plugins/servertrack-connect/advanced/)

## Oceny

Nie przesłano jeszcze żadnych recenzji.

[Your review](https://wordpress.org/support/plugin/servertrack-connect/reviews/#new-post)

[Zobacz wszystkierecenzje.](https://wordpress.org/support/plugin/servertrack-connect/reviews/)

## Zaangażowani

 *   [ ServerTrack.io ](https://profiles.wordpress.org/servertrack/)

## Wsparcie

Masz coś do dodania? Potrzebujesz pomocy?

 [Zobacz forum wsparcia](https://wordpress.org/support/plugin/servertrack-connect/)

## Złóż datek

Czy chcesz wesprzeć rozwój wtyczki?

 [ Wspomóż wtyczkę ](https://servertrack.io)