Title: FirePixel for WooCommerce
Author: firepixel
Published: <strong>2026-04-24</strong>
Last modified: 2026-05-04

---

Szukaj wtyczek

![](https://ps.w.org/firepixel-for-woocommerce/assets/banner-772x250.png?rev=3514711)

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# FirePixel for WooCommerce

 Autor: [firepixel](https://profiles.wordpress.org/firepixel/)

[Pobierz](https://downloads.wordpress.org/plugin/firepixel-for-woocommerce.1.0.2.zip)

 * [Szczegóły](https://pl.wordpress.org/plugins/firepixel-for-woocommerce/#description)
 * [Recenzje](https://pl.wordpress.org/plugins/firepixel-for-woocommerce/#reviews)
 *  [Instalacja](https://pl.wordpress.org/plugins/firepixel-for-woocommerce/#installation)
 * [Rozwój](https://pl.wordpress.org/plugins/firepixel-for-woocommerce/#developers)

 [Wsparcie](https://wordpress.org/support/plugin/firepixel-for-woocommerce/)

## Opis

FirePixel for WooCommerce connects your WooCommerce store to the [FirePixel](https://firepixel.io)
platform, enabling server-side Facebook/Meta Pixel event tracking.

**Key Features:**

 * Server-side event delivery via FirePixel API — bypasses ad blockers and iOS restrictions
 * Automatic tracking of key WooCommerce events: AddToCart, RemoveFromCart, ViewContent,
   InitiateCheckout, Purchase, and more
 * Facebook Pixel initialization script injected automatically on the frontend
 * Event deduplication to prevent double-counting
 * Background async event queue — no impact on page load time
 * Debug logging via the WooCommerce logger
 * Quick Connect flow for easy API key setup

**Tracked Events:**

 * AddToCart
 * RemoveFromCart
 * ViewCart
 * ViewContent (product pages)
 * InitiateCheckout
 * Purchase
 * OrderStatusChanged

### External services

This plugin connects to external services to deliver server-side conversion tracking
and to inject client-side pixel scripts on your storefront. Below is a full disclosure
of each service, what data is sent, and when.

#### FirePixel API (api.firepixel.io)

This is the core service this plugin is built around. When the plugin is enabled
and a tracked WooCommerce event occurs (e.g. AddToCart, Purchase), it queues an 
event payload and sends it asynchronously to the FirePixel API via WP-Cron. The 
payload includes the event name, product or order data (IDs, names, prices, quantities),
and browser signals (IP address, user agent, Facebook click IDs) used for accurate
server-side attribution.

No data is sent unless the plugin is explicitly enabled in settings and valid API
credentials are configured.

 * Service provider: FirePixel
 * Terms of service: https://firepixel.io/terms/
 * Privacy policy: https://firepixel.io/privacy/

#### FirePixel App (app.firepixel.io)

Used only during the Quick Connect setup flow. When a store owner clicks „Quick 
Connect”, the plugin exchanges an access token with the FirePixel app to retrieve
API credentials (kid, secret) automatically. The store URL and access token are 
sent as part of this one-time handshake.

No data is sent after setup is complete.

 * Service provider: FirePixel
 * Terms of service: https://firepixel.io/terms/
 * Privacy policy: https://firepixel.io/privacy/

#### Google Tag Manager / Google Ads (googletagmanager.com)

If Google Pixel IDs are configured in your FirePixel account, the plugin injects
the Google Tag (gtag.js) script into every frontend page of your store. This script
is loaded directly from Google’s servers in the visitor’s browser and sends page
view and conversion data to Google Ads on your behalf.

This only occurs when Google Pixel IDs are present in your FirePixel configuration.

 * Service provider: Google LLC
 * Terms of service: https://policies.google.com/terms
 * Privacy policy: https://policies.google.com/privacy

#### Ad platform forwarding

FirePixel forwards the server-side events it receives to whichever ad platforms 
you have configured in your FirePixel dashboard (e.g. Meta/Facebook, Google, TikTok).
The plugin itself only sends data to FirePixel; FirePixel’s own terms and privacy
policy govern any onward transmission to third-party ad networks.

 * FirePixel Terms of service: https://firepixel.io/terms/
 * FirePixel Privacy policy: https://firepixel.io/privacy/

## Instalacja

 1. Upload the `firepixel-for-woocommerce` folder to `/wp-content/plugins/`.
 2. Activate the plugin through the **Plugins** menu in WordPress.
 3. Go to **WooCommerce > FirePixel** in your admin dashboard.
 4. Enter your FirePixel Access Token or use **Quick Connect** to authenticate automatically.
 5. Save settings. The plugin will begin sending events immediately.

## Najczęściej zadawane pytania

### Do I need a FirePixel account?

Yes. Sign up at [firepixel.io](https://firepixel.io) to get your API credentials.

### Does this plugin slow down my store?

No. Events are queued in the database and sent asynchronously via WP-Cron, so there
is no impact on page load performance.

### Is WooCommerce required?

Yes. This plugin requires WooCommerce 7.0 or higher to be installed and active.

### What PHP version is required?

PHP 7.4 or higher.

### Where can I get support?

Visit [firepixel.io](https://firepixel.io) for support and documentation.

## Recenzje

Wtyczka nie ma jeszcze żadnej recenzji.

## Kontrybutorzy i deweloperzy

„FirePixel for WooCommerce” jest oprogramowaniem open source. Poniższe osoby miały
wkład w rozwój wtyczki.

Zaangażowani

 *   [ firepixel ](https://profiles.wordpress.org/firepixel/)

[Przetłumacz wtyczkę “FirePixel for WooCommerce” na swój język.](https://translate.wordpress.org/projects/wp-plugins/firepixel-for-woocommerce)

### Interesuje cię rozwój wtyczki?

[Przeglądaj kod](https://plugins.trac.wordpress.org/browser/firepixel-for-woocommerce/),
sprawdź [repozytorium SVN](https://plugins.svn.wordpress.org/firepixel-for-woocommerce/)
lub czytaj [dziennik rozwoju](https://plugins.trac.wordpress.org/log/firepixel-for-woocommerce/)
przez [RSS](https://plugins.trac.wordpress.org/log/firepixel-for-woocommerce/?limit=100&mode=stop_on_copy&format=rss).

## Rejestr zmian

#### 1.0.0

 * Initial release.

## Meta

 *  Wersja **1.0.2**
 *  Ostatnia aktualizacja **1 tydzień temu**
 *  Włączone instalacje **Mniej niż 10**
 *  Wersja WordPressa ** 5.8 lub nowszej **
 *  Testowano do **6.9.4**
 *  Wersja PHP ** 7.4 lub nowszej **
 *  Język
 * [English (US)](https://wordpress.org/plugins/firepixel-for-woocommerce/)
 * Tagi
 * [conversion](https://pl.wordpress.org/plugins/tags/conversion/)[Facebook Pixel](https://pl.wordpress.org/plugins/tags/facebook-pixel/)
   [Meta Pixel](https://pl.wordpress.org/plugins/tags/meta-pixel/)[tracking](https://pl.wordpress.org/plugins/tags/tracking/)
   [woocommerce](https://pl.wordpress.org/plugins/tags/woocommerce/)
 *  [Widok zaawansowany](https://pl.wordpress.org/plugins/firepixel-for-woocommerce/advanced/)

## Oceny

Nie przesłano jeszcze żadnych recenzji.

[Your review](https://wordpress.org/support/plugin/firepixel-for-woocommerce/reviews/#new-post)

[Zobacz wszystkierecenzje.](https://wordpress.org/support/plugin/firepixel-for-woocommerce/reviews/)

## Zaangażowani

 *   [ firepixel ](https://profiles.wordpress.org/firepixel/)

## Wsparcie

Masz coś do dodania? Potrzebujesz pomocy?

 [Zobacz forum wsparcia](https://wordpress.org/support/plugin/firepixel-for-woocommerce/)