Title: BigBad Deep eCommerce Insights
Author: Jordan Alexander
Published: <strong>2026-05-29</strong>
Last modified: 2026-10-01

---

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# BigBad Deep eCommerce Insights

 Autor: [Jordan Alexander](https://profiles.wordpress.org/sofrustrate/)

[Pobierz](https://downloads.wordpress.org/plugin/bigbad-deep-ecommerce-insights.1.5.1.zip)

 * [Szczegóły](https://pl.wordpress.org/plugins/bigbad-deep-ecommerce-insights/#description)
 * [Recenzje](https://pl.wordpress.org/plugins/bigbad-deep-ecommerce-insights/#reviews)
 *  [Instalacja](https://pl.wordpress.org/plugins/bigbad-deep-ecommerce-insights/#installation)
 * [Rozwój](https://pl.wordpress.org/plugins/bigbad-deep-ecommerce-insights/#developers)

 [Wsparcie](https://wordpress.org/support/plugin/bigbad-deep-ecommerce-insights/)

## Opis

BigBad Deep eCommerce Insights gives WooCommerce store owners a clear, fast dashboard
of their most important store metrics – without loading a single order object.

#### Free features

 * **Store snapshot** – total orders, total revenue, and average order value at 
   a glance
 * **Top 10 products** – ranked by units sold over the last 30 days. Variations 
   roll up to their parent product so the leaderboard reflects real winners, not
   18 colour variants.
 * **Category breakdown** – revenue, units, and revenue share % per WooCommerce 
   category over the last 30 days
 * **30-day daily revenue chart** – inline bar chart rendered in pure HTML/CSS (
   no JavaScript chart library, no slow load) with a tooltip on every day
 * **Repeat customers** – count of logged-in customers with more than one qualifying
   order
 * **New vs Returning split** – 30-day stacked bar showing how many of this month’s
   paid orders came from new customers, returning customers, and guests, with retention
   commentary
 * **7-day trend** – this week vs last week order count with direction arrow and
   percentage change

All queries use aggregate SQL. No order objects are loaded on page render, making
the dashboard safe for stores of any size. The free daily-revenue chart uses WooCommerce’s
HPOS order-stats table (`wp_wc_order_stats`) when available; the remaining free 
metrics read the legacy order store, so keep WooCommerce’s legacy-order-table sync
enabled if you run HPOS in authoritative mode.

Every metric on the dashboard is documented in plain English on the **Help / About**
and **How to Use** pages – what each number includes, how it’s calculated, and what
to do when it moves. No black-box analytics.

#### Pro features

Upgrade to [BigBad Deep eCommerce Insights Pro](https://bigbad.agency/plugins/bigbad-deep-ecommerce-insights/)
for the full analytics engine:

 * **Demand Intelligence** – units and revenue by product, tracked in real time
 * **Repeat Buyers** – repeat purchase rate and buyer counts per product
 * **Inactive-Customer Detection (Churn Radar)** – flags customers with no paid 
   order in the last 45 days, plus the products from their final order
 * **True Demand** – units sold per in-stock hour (stock-normalized sales speed)
 * **Top Sellers Reorder** – your best-selling products over the last 14 days shown
   alongside current stock, so you know what to reorder first
 * **God Mode** – dead shelf space, hidden winners, and addiction score in one view
 * **Category Intelligence** – category cross-sell matrix, category-level loyalty
   scoring (0-100), and plain-English behavioral summaries
 * **Historical backfill** – sync years of past orders into the analytics engine

#### Requirements

 * WordPress 6.0 or higher
 * WooCommerce 7.0 or higher
 * PHP 7.4 or higher

## Zrzuty ekranu

[⌊The free dashboard - Total Orders, Total Revenue and Average Order Value at a 
glance, plus Top 10 products, a category breakdown with revenue share, a 30-day 
daily-revenue bar chart (pure HTML/CSS, no chart library), New vs Returning customers,
repeat-customer count and the 7-day order trend. Everything reads directly from 
your existing WooCommerce orders.⌉⌊The free dashboard - Total Orders, Total Revenue
and Average Order Value at a glance, plus Top 10 products, a category breakdown 
with revenue share, a 30-day daily-revenue bar chart (pure HTML/CSS, no chart library),
New vs Returning customers, repeat-customer count and the 7-day order trend. Everything
reads directly from your existing WooCommerce orders.⌉[

The free dashboard – Total Orders, Total Revenue and Average Order Value at a glance,
plus Top 10 products, a category breakdown with revenue share, a 30-day daily-revenue
bar chart (pure HTML/CSS, no chart library), New vs Returning customers, repeat-
customer count and the 7-day order trend. Everything reads directly from your existing
WooCommerce orders.

[⌊Getting Started - a guided first-run walkthrough that takes you from a fresh activation
to reading your first store snapshot.⌉⌊Getting Started - a guided first-run walkthrough
that takes you from a fresh activation to reading your first store snapshot.⌉[

Getting Started – a guided first-run walkthrough that takes you from a fresh activation
to reading your first store snapshot.

[⌊How It Works - a plain-English breakdown of every dashboard metric: what each 
number includes and how it is calculated, with an honest note on where the optional
Pro version extends it.⌉⌊How It Works - a plain-English breakdown of every dashboard
metric: what each number includes and how it is calculated, with an honest note 
on where the optional Pro version extends it.⌉[

How It Works – a plain-English breakdown of every dashboard metric: what each number
includes and how it is calculated, with an honest note on where the optional Pro
version extends it.

[⌊How to Use - practical, per-metric guidance on interpreting the numbers and acting
on what they tell you.⌉⌊How to Use - practical, per-metric guidance on interpreting
the numbers and acting on what they tell you.⌉[

How to Use – practical, per-metric guidance on interpreting the numbers and acting
on what they tell you.

## Instalacja

 1. Upload the `bigbad-deep-ecommerce-insights` folder to the `/wp-content/plugins/`
    directory, or install directly through the WordPress plugin screen.
 2. Activate the plugin through the **Plugins** screen in WordPress.
 3. Ensure WooCommerce is active. The plugin will show an error notice if WooCommerce
    is not installed.
 4. Navigate to **Deep Insights** in the WordPress admin menu to view your store dashboard.

## Najczęściej zadawane pytania

### Does this plugin require WooCommerce?

Yes. BigBad Deep eCommerce Insights is a WooCommerce analytics plugin and requires
WooCommerce to be installed and active.

### Does this plugin slow down my store?

No. All queries on the settings page use aggregate SQL (COUNT, SUM). No WooCommerce
order objects are loaded on page render. The dashboard is safe for stores with any
order volume.

### What is the difference between the free and Pro versions?

The free version shows your key store metrics: total orders, revenue, average order
value, top products, top categories, repeat customer count, and weekly trend. The
Pro version adds a real-time demand tracking engine, inactive-customer detection(
45-day), true demand (stock-normalized), a top-sellers reorder list, a category 
cross-sell matrix, category-level loyalty scoring, and more. See the plugin settings
page for a full comparison.

### Does the free version store any data?

No. The free version reads data directly from your existing WooCommerce orders using
aggregate queries. It does not write to any custom database tables.

### Do I need to configure anything?

No configuration is required. After activation, visit **Deep Insights** in your 
admin menu.

### Where can I get support?

Post in the [WordPress.org support forum](https://wordpress.org/support/plugin/bigbad-deep-ecommerce-insights/)
or contact us at [bigbad.agency/contact/](https://bigbad.agency/contact/).

## Recenzje

![](https://secure.gravatar.com/avatar/c12a507a3ba305fb620583b3a20af47305243cd870396c783225a44d398f8011?
s=60&d=retro&r=g)

### 󠀁[Pro is sick](https://wordpress.org/support/topic/pro-is-sick/)󠁿

 [tommyprojects](https://profiles.wordpress.org/tommyprojects/) 2026-05-29

The free one is alright but the pro version is sick. I couldn't find a plugin that
would do inventory for time in stock because we have stuff go out of stock lots 
and i wanted to see true demand. This nails it.

 [ Przeczytaj 1 recenzje ](https://wordpress.org/support/plugin/bigbad-deep-ecommerce-insights/reviews/)

## Kontrybutorzy i deweloperzy

„BigBad Deep eCommerce Insights” jest oprogramowaniem open source. Poniższe osoby
miały wkład w rozwój wtyczki.

Zaangażowani

 *   [ Jordan Alexander ](https://profiles.wordpress.org/sofrustrate/)

[Przetłumacz wtyczkę “BigBad Deep eCommerce Insights” na swój język.](https://translate.wordpress.org/projects/wp-plugins/bigbad-deep-ecommerce-insights)

### Interesuje cię rozwój wtyczki?

[Przeglądaj kod](https://plugins.trac.wordpress.org/browser/bigbad-deep-ecommerce-insights/),
sprawdź [repozytorium SVN](https://plugins.svn.wordpress.org/bigbad-deep-ecommerce-insights/)
lub czytaj [dziennik rozwoju](https://plugins.trac.wordpress.org/log/bigbad-deep-ecommerce-insights/)
przez [RSS](https://plugins.trac.wordpress.org/log/bigbad-deep-ecommerce-insights/?limit=100&mode=stop_on_copy&format=rss).

## Rejestr zmian

#### 1.5.1

 * Removed incorrect trial offer; upgrade notice now links to the plugin’s page.
 * The Pro notice now shows only on the Plugins screen and this plugin’s own admin
   pages, and stays dismissed once dismissed.
 * Fix: the Pro descriptions in Getting Started, How It Works and Help listed custom
   date ranges and CSV export, which Pro does not have; they now list only what 
   Pro actually adds.
 * Fix: Pro and support links pointed at retired or missing pages; they now open
   the plugin’s page, the correct WordPress.org support forum, and the contact page.

#### 1.5

 * Added: **Getting Started** admin page – a guided first-run walkthrough for a 
   fresh install.
 * Added: **How It Works** admin page – plain-English documentation of every dashboard
   metric.
 * Added: a dismissible Pro notice for admins (hidden once Pro is active). No Pro
   code ships in the free plugin.
 * Improved: clearer, more accurate feature naming in the settings comparison (e.
   g. „Inactive-Customer Detection”, „Top Sellers Reorder”).
 * Improved: more thorough data cleanup on uninstall.
 * No changes to the free dashboard’s metric calculations.

#### 1.4

 * Added: New vs Returning customers split (last 30 days) with stacked-bar visualization
   and retention commentary
 * Added: Daily revenue 30-day bar chart (inline HTML/CSS, no chart library)
 * Added: Category breakdown now shows revenue, units, AND revenue share % per category
 * Added: Help / About page rewritten as a real reference – feature list, transparency
   table on how every metric is calculated, performance + privacy details, FAQ, 
   support links
 * Added: How to Use page rewritten with a per-metric guide („when to act” advice
   for every number) and troubleshooting section
 * Improved: Top Products query rolls variation IDs up to parent products so the
   leaderboard reflects real winners
 * Bumped: Tested up to WordPress 6.9
 * Confirmed: daily-revenue chart uses wp_wc_order_stats when available; remaining
   free metrics read the legacy order store (keep WooCommerce legacy-table sync 
   enabled under authoritative HPOS)

#### 1.3

 * Added revenue, average order value, top products, top categories, repeat customer
   count, and 7-day trend analytics
 * All analytics implemented as safe aggregate SQL queries (no order object loading)
 * Added pro feature teaser cards with upgrade link
 * Added `bbdi_is_pro()` extension hook for Pro plugin integration

#### 1.2

 * Internal development – not released

#### 1.1

 * Internal development – not released

#### 1.0

 * Initial release – basic order count dashboard

## Meta

 *  Wersja **1.5.1**
 *  Ostatnia aktualizacja **2 tygodnie temu**
 *  Włączone instalacje **Mniej niż 10**
 *  Wersja WordPressa ** 6.0 lub nowszej **
 *  Testowano do **7.0.7**
 *  Wersja PHP ** 7.4 lub nowszej **
 *  Język
 * [English (US)](https://wordpress.org/plugins/bigbad-deep-ecommerce-insights/)
 * Tagi
 * [analytics](https://pl.wordpress.org/plugins/tags/analytics/)[ecommerce](https://pl.wordpress.org/plugins/tags/ecommerce/)
   [reporting](https://pl.wordpress.org/plugins/tags/reporting/)[sales](https://pl.wordpress.org/plugins/tags/sales/)
   [woocommerce](https://pl.wordpress.org/plugins/tags/woocommerce/)
 *  [Widok zaawansowany](https://pl.wordpress.org/plugins/bigbad-deep-ecommerce-insights/advanced/)

## Oceny

 5 na 5 gwiazdek.

 *  [  1 recenzja 5-gwiazdkowa     ](https://wordpress.org/support/plugin/bigbad-deep-ecommerce-insights/reviews/?filter=5)
 *  [  0 recenzji 4-gwiazdkowych     ](https://wordpress.org/support/plugin/bigbad-deep-ecommerce-insights/reviews/?filter=4)
 *  [  0 recenzji 3-gwiazdkowych     ](https://wordpress.org/support/plugin/bigbad-deep-ecommerce-insights/reviews/?filter=3)
 *  [  0 recenzji 2-gwiazdkowych     ](https://wordpress.org/support/plugin/bigbad-deep-ecommerce-insights/reviews/?filter=2)
 *  [  0 recenzji 1-gwiazdkowych     ](https://wordpress.org/support/plugin/bigbad-deep-ecommerce-insights/reviews/?filter=1)

[Twoja opinia](https://wordpress.org/support/plugin/bigbad-deep-ecommerce-insights/reviews/#new-post)

[Zobacz wszystkierecenzje.](https://wordpress.org/support/plugin/bigbad-deep-ecommerce-insights/reviews/)

## Zaangażowani

 *   [ Jordan Alexander ](https://profiles.wordpress.org/sofrustrate/)

## Wsparcie

Masz coś do dodania? Potrzebujesz pomocy?

 [Zobacz forum wsparcia](https://wordpress.org/support/plugin/bigbad-deep-ecommerce-insights/)